Recently I hosted a nutrtion seminar on boosting the immune system. My feedback after the class was held was that some people didn’t even know what the immune system is. hmmmm…. When I marketed the event I didn’t explain the system at all, so to some people the message was completely lost.
I really can not make any assumptions in my marketing message.
There was still a good turnout, considering that the message might not have been clear and that it was posted pretty late notice. Imagine what would have happened if my marketing arrow had been straight? Bullseye!